Making a brochure can be an expensive affair. Any errors you make in printing them out will hurt your bottom line. This is especially true if you order pamphlets made in bulk. It is therefore very important that you get things right the first time. In printing brochures there are many things to consider. These include the paper size, paper quality, the kind of ink, paper type (for those green minds, we most definitely are talking about recyclable paper), the kind of printer whereby we deal with the mechanism of printing and its suitability for the job at hand. Here is what you need to pay close attention to.
Paper has very many qualities. These include stability, thickness, weight and texture. The kind of paper that one chooses will depend on a lot of things. What amount is one willing to pay? What number of printouts does one need? What kind of people are going to read whatever has been written? Even the type of printer that will be used for the task is important.
For pamphlet printing in particular, most individuals prefer a high paper quality. But as stated earlier, your budget might be the main limitation to your choice of paper. The bigger and heavier the paper one uses the more expensive it is. However, keeping a keen eye on the paper quality will go a long way in making the best most of brochure printing. Remember you want to seem reliable and professional
Majority of printers support two different kind of brochure printing. These are off-set printing and digital printing. Digital printing offers cheap low volume printing unlike the offset printing. However, since most brochures are needed in high numbers it would be preferable to use the offset lithography to save on money. Offset also offers high image quality and as noted earlier, the cost reduces as the quantity goes higher. Digital printing has its advantages in that it produces the printout very fast if needed immediately. It also offers accurate proofs and the most affordable way that enables customization of the kind of document. In summary brochure printing most likely will require you to use offset printing if you need lots of them.
Communicating with clients is the whole point of brochure printing. What do you want to tell your audience? Having a clear idea of this will help organize promotional material in a clear, understandable way. It will also facilitate the design process. The images you use for instance have to compliment you message. Your headline and call to action can only be effective if they capture the spirit of your communication. It needs to be organized according to significance. The most importation information comes first. Use panels to keep your information structured. Most importantly, keep it simple stupid.
Use pictures and graphics to make your brochure eye-catching. Highlight important points using bold fonts and colors. You can even hire a professional to do the design work for you.